Planet Chic is a fashion show production and media relations campaign created and produced by Alexia Hill as part of her ASU Barrett, The Honors College Thesis. 

 

Planet Chic was a fashion show production produced by Alexia Hill in February 2024 as part of her Arizona State University Barrett, The Honors College Graduate Thesis. In partnership with Poshmark, ASU’s Fashion Journalism Club, The Chic Daily, Liquid Death, Aveda, Arizona Fashion Week, and A Human Mission, Planet Chic was a love letter to the Arizona fashion community, specifically students and emerging designers. 

 

As President of The Chic Daily at the time, Alexia wanted to ensure high-quality productions for the club’s bi-annual fashion show after noting a decline in public sentiment and organization of previous shows. So, Alexia refreshed the tradition from two shows a year to one, hoping to build more anticipation and allow students more time to coordinate on the back-end. 

 

Alexia learned valuable assets and skills throughout the six months of planning this show, from market research, interviewing and analyzing previous shows, prioritization of tasks, communication and coordination between various teams, brand-building, creative direction, model casting, and project management. 

 

In the end, the show landed The Chic 200+ followers, 104K impressions, and 4.5K social engagements. Planet Chic hosted 12 designers and stylists, included 100+ working on production, and a sold-out show of over 350 guests.